HELLO

I’ve divided my working life into 6 categories, the first 5 being places I’ve worked and the 6th being campaign work I produced while being Head of Brand & Marketing at St Kilda Football Club.

I’ve always appreciated a decent bit of copy and formalised my writing skills at Copyschool, winning best folio for that year’s intake, partly because I always back up my concepts with a sound strategy.

I set my design skills in motion when I started in TV, creating and producing concepts for many shows and their promotion, across sport, comedy, documentaries, variety programs and chat shows.

I pulled it all together at the Saints, creating insight-led marketing and brand strategies, then executing (managing a brand/marketing game day presentation team), across all available channels. Section 6 highlights a few of these campaigns.

I am currently working at Fed Square, immersed in a brand transformation that will reposition the precinct as a vibrant cultural hub and meeting place for Melburnians, bringing to life the ‘Anything But Square’ philosophy and paying homage to a bold, innovative and iconic building.